About Swiss Watches Direct

Established UK Internet Watch Retailer

Swiss Watches Direct is an established UK Internet watch company founded early in 2005. We specialise in the sale of perfect condition, brand new authentic watches sold at discount. Swiss watch brands include TAG Heuer, Omega, Breitling, Longines and many other Swiss watch manufacturers such as Baume et Mercier, Cartier, Jaeger-LeCoultre and IWC. We specialise in TAG Heuer, Omega, Breitling and Longines watches.

Swiss Watches Direct sells millions of Pounds worth of watches to thousands of customers each year. We are proud that, based on our success, we are the only Internet company in this market to be selected by Who's Who Publications to be listed in the southern edition of the 'Who's Who of Britain's Business Leaders 2012' and many other previous editions and categories. Only 1:200 companies in the UK qualify for this entry.

You can find our UK company registration number and VAT number along with our Consumer Credit License in the 'Contact Us' tab

Only Authentic, Brand New Watches

Swiss Watches Direct realises that although price is very important, ultimately customers want to buy exactly the same authentic watch that they can find at their local UK high street dealer - but with a good discount!

Swiss Watches Direct only sells brand new authentic watches, with serial numbers, sourced from official authorised dealers within the UK and Europe, with all watches having originated from the manufacturer's factory in Switzerland.

Important Notice

Swiss Watches Direct only supplies brand new watches in perfect condition just as you would expect if you had purchased a new watch from a high street jeweller. We do not sell watches that have been reconditioned, repaired or that are substandard in any way.

Beware of watches bought elsewhere that have not originated from authorised dealers. They may be counterfeit, damaged, tampered with, or contain inferior parts affecting the value of the watch.

Here to help you

We hope that you enjoy your experience of shopping with Swiss Watches Direct and join the list of many happy customers - you can find some of their comments in our 'Testimonials' tab. If you have any problems with the site or have any questions then please don't hesitate to contact on 01323 761100 or through our contact form.

TV Snooker Sponsorship

Swiss Watches Direct is proud sponsors of the 2015 World Champion, Stuart Bingham. Stuart now joins Ken Doherty as the only two players to win world titles as both an amateur and a professional.

We have also sponsored other top players including the former world number one, Judd Trump, in the Sky Sports Premier League and top 16 players Mark Davis, Barry Hawkins and Joe Perry. Mark is the 2016 World Seniors Champion and triple World 6 Reds Champion. Barry has won the 2012 Australian Goldfields Open and the 2012 Shootout while Joe Perry won his first ranking event at the 2015 Players Championships.

Look out for our logo worn by all of these players at the televised stages of the snooker tournaments shown on the BBC, Sky and Eurosport HD channels.