Swiss Watches Direct is an established UK Internet watch company founded early in 2005. We specialise in the sale of perfect condition, brand new authentic watches sold at discount. Swiss watch brands include TAG Heuer, Omega, Breitling, Longines and many other Swiss watch manufacturers. We specialise in TAG Heuer, Omega, Breitling and Longines watches. Swiss Watches Direct sells millions of Pounds worth of watches to thousands of customers each year. We are proud to be the only Internet company in this market to be selected by Who's Who Publications, to be listed in the southern edition of the 'Who's Who of Britain's Most Successful Business Owners 2008' and 'Business Leaders of the Millennium 2009'.

You can find our UK company registration number and VAT number along with our Consumer Credit License in the 'Contact Us' tab.

Swiss Watches Direct realises that although price is very important, ultimately customers want to buy exactly the same authentic watch that they can find at their local UK high street dealer - but with a good discount!

Swiss Watches Direct has gone out to the worldwide marketplace and sourced only authentic brand new watches, with serial numbers, from official authorised dealers. Our watches are generally sourced from dealers within the UK and Europe, with all watches having originated from the manufacturer's factory in Switzerland.

Important Notice
Swiss Watches Direct only supplies brand new watches in perfect condition just as you would expect if you had purchased a new watch from a high street jeweller. We do not sell watches that have been reconditioned, repaired or that are substandard in any way.

Beware of watches bought elsewhere that have not originated from authorised dealers. They may be counterfeit, damaged, tampered with, or contain inferior parts affecting the value of the watch.

We hope that you enjoy your experience of shopping with Swiss Watches Direct and join the list of many happy customers - you can find some of their comments in our 'Testimonials' tab.

Professional Snooker Sponsorship

Swiss Watches Direct is proud sponsors of Tony Drago.  Tony is a former top 10 player in the world of snooker and holds the world record for the fastest tournament century, 103, in just 3 minutes and 33 seconds thus validating his nickname ‘Tornado Tony’!  His career spans nearly 25 years and he has just managed to secure his place back onto the world snooker circuit which is limited to just 96 players in the world.  More recently, Tony has become notorious on the pool circuit winning the French Open and Predator International 10-ball Championship in 2008.

Swiss Watches Direct are also sponsors of the world number 47, Mark Davis (left) and the world number 32, Gerard Greene (right). Gerard qualified for the final stages of the World Championships held at Sheffield's Crucible Theatre this April where he lost out to the previous year's finalist, Allister Carter. During last season, both Mark and Gerard qualified for the Northern Ireland Trophy. Mark also qualified for the Bahrain Snooker Championships beating their top player 5-0 whilst Gerard qualified for the final stages of the China Open in April. One other player who also wore our logo last season was Paul Davies, the world number 54, at the televised stages of the Welsh Open in February.

Finally, Swiss Watches Direct would also like to congratulate Jimmy Robertson on winning the English Amateur Championship earlier this year.  This win helped him to secure his place on the professional snooker circuit where he now competes to qualify for the TV stages of all the main tournaments.  We wish him well and look forward to him achieving his TV debut where he will be wearing our logo.

Look out for our logo worn by all of these players at the televised stages of the snooker and pool tournaments shown on BBC, Sky and Eurosport television.