Swiss Watches Direct is an established UK Internet watch company specialising in the sale of perfect condition, brand new authentic watches at a discount from TAG Heuer, Breitling, Omega, Chopard, Ebel and many other Swiss watch manufacturers. TAG Heuer is our leading brand. Swiss Watches Direct sells millions of Pounds worth of watches to thousands of customers each year.

You can find our UK company registration number and VAT number along with our Consumer Credit License in the 'Contact Us' tab.

Swiss Watches Direct realises that although price is very important, ultimately customers want to buy exactly the same authentic watch that they can find at their local UK high street dealer - but with a good discount!

Swiss Watches Direct has gone out to the worldwide marketplace and sourced only authentic brand new watches, with serial numbers, from official authorised dealers. Our watches are generally sourced from dealers within the UK and Europe, with all watches having originated from the manufacturer's factory in Switzerland.

Important Notice
Swiss Watches Direct only supplies brand new watches in perfect condition just as you would expect if you had purchased a new watch from a high street jeweller. We do not sell watches that have been reconditioned, repaired or that are substandard in any way.

Beware of watches bought elsewhere that have not originated from authorised dealers. They may be counterfeit, damaged, tampered with, or contain inferior parts affecting the value of the watch.

We hope that you enjoy your experience of shopping with Swiss Watches Direct and join the list of many happy customers - you can find some of their comments in our 'Testimonials' tab.

World Snooker Sponsorship
Swiss Watches Direct is proud sponsors of the world number 58, Mark Davis (left) and the world number 33, Gerard Greene (right). Mark qualified for the final stages of the 888.com World Championships held at Sheffield in April 2008. Both Mark and Gerard qualified for the Northern Ireland Trophy in August 2008 where Mark beat both Joe Swail and Ding Junhui before losing out to Allister Carter. Mark also qualified for the Bahrain Snooker Championships beating their top player 5-0. Look out for our logo worn by these players at the televised stages of the snooker tournaments shown on BBC, Sky and Eurosport television.