Longines watches discounted around 15% - Swiss Watches Direct is a UK company specialising in the sale of new Longines watches since 2005. Top selling watches include the Legend Diver L3.774.4.50.6, Prima Luna L8.116.4.71.6 & Conquest L3.740.4.96.6.
Longines has been based in St-Imier, Switzerland since 1832. It started when Auguste Agassiz, brother of naturalist Louis Agassiz, joined Comptoir Horloger Raiguel Jeune (a trader of watch parts).
In 1833, he and two of his associates set up a company named Comptoir Raiguel Jeue & Cie. Since the early 1980's Longines has been part of the Swatch Group.
During the early decades of the 20th century, famous Longines wearers included theoretical physicist Albert Einstein, legendary actor Humphrey Bogart, and aviation pioneer Amelia Earhart.
Longines' close ties with aviation and sport have remained throughout the years and they have been the official timekeeper for dozens of Olympic Games around the world and have even built a collection devoted to the games. Aviators have always seen favour with Longines watches and its winged logo is a testament to the close relationship they strived to build within this industry.
While continuing to create mechanical timekeepers, Longines also pioneered innovations in quartz technology for its watches. Longines watches have continued to evolve over the years, exactly as Francillon and his successors might have wished.
In the 1970s, Longines resisted manufacturing quartz watch movements and instead developed ultra-thin mechanical movements. These thin movements bridged the gap until Longines joined the Societe Suisse de Microelectronique et d’Horlogerie (SMH) in 1983 — the conglomerate that would continue to evolve into the Swatch Group.
Interestingly, the brand's winged hourglass logo continues to be the oldest registered trademark in the world that is still being used for its original purpose.
What Makes Us Better?
We only sell watches that are brand new issued with a 20% VAT receipt (20% VAT is only applicable on brand new goods) - Beware of watches that are sold as ‘unworn’ or ‘as new’
We only sell watches that are issued with the official international manufacturer’s activated or dealer stamped warranty – Beware of watches that are sold with an in-house internet warranty (only the manufacturer’s warranty provides provenance, protecting the value of your watch)
We check every watch before delivery to ensure that the watch, box, manuals and paperwork are perfect – The vast majority of our watches are ordered in from the manufacturer for you to ensure that everything is perfect (not old stock or ex-display)
We have been in business since 2005 building up a great deal of accreditation, including being authorised and regulated by the Financial Conduct Authority. We also have over 3000 customer reviews collated and made available to view on Trustpilot’s website
Taking everything into account, we believe that Swiss Watches Direct offers the best UK internet deal combining great prices with a brand new watch that will be identical in all respects to you having bought direct from the authorised dealer.
