Save 20% on Brand New Watches

Specialising In: TAG Heuer, Breitling, Omega & Longines

  • Up to 25% off TAG Heuer, Breitling, Omega & Longines watches
  • Brand new authentic watches with serial numbers
  • Watches come with the manufacturer's activated warranty
  • UK company trading since 2005 with circa 30,000 customers
  • Novuna Finance available on all our watches
  • All purchases are covered by our refund & exchange policy
  • Pay by Apple Pay, Google Pay, Visa, Mastercard or AmEx
  • UK deliveries by Royal Mail Special Delivery (fully insured)

Swiss Watches Direct is an independent UK internet site and is not licensed by, affiliated or connected to any brands shown or displayed on this website - This enables us to sell online at discounted prices

Latest News

We are pleased to have recently launched a totally new look to our website. We believe that we are one of the easiest websites to find your watch and buy it using all the modern payment methods, like Apple Pay & Google Pay.

Swiss Watches Direct is proud to be referenced in Ch.44 of the 2023 Peter James crime novel, Stop Them Dead. His series of novels feature detective Roy Grace which have been dramatised by ITV.

Trustpilot constantly rates us in the top 10% of our watch category and we are very proud of the service we provide to enable us to be rated 4.9/5.0 by our customer's reviews!

Please call us if you cannot see any models listed and we will be happy to check the availability for you.