What Makes Us Better?

  • We only sell brand-new watches issued with a 20% VAT receipt (20% VAT is only applicable on new goods) - Beware of watches that are sold as ‘unworn’ or ‘as new’

  • We only sell watches issued with the official international manufacturer’s activated dealer stamped warranty - Beware of watches that are sold with an in-house warranty (only the manufacturer’s warranty provides provenance, protecting the value of your watch)

  • We check every watch before delivery to ensure that the watch, box, manuals and paperwork are perfect - The vast majority of our watches are ordered in from the manufacturer for you to ensure that everything is perfect (not old stock or ex-display)

  • We have been selling watches online since 2005, building up a great deal of accreditation, including being authorised and regulated by the Financial Conduct Authority. We also have around 4000 Trustpilot reviews rating us 4.9/5.0


Taking everything into account, we believe that Swiss Watches Direct offers the best UK internet deal, combining a great price with a brand-new watch that will be identical in all respects to you having bought direct from an authorised dealer