CoronaVirus (CoViD-19) is still causing some disruption, but we are working safely in small numbers to process most orders in the advertised delivery time.
Watches advertised as 'In Stock' with 'Next Working Day' delivery are in our own stock and will be dispatched to you on our next working day.
Watches that are advertised with a '4-8 Working Day' delivery time are in stock with one of our authorised dealers and will be delivered on time.
For all other watches, please be patient and allow for the longest delivery time advertised.
Please keep safe!
Every watch is brand new and sourced from an authorised dealer supplied with the official manufacturer's international warranty
TAG Heuer watches discounted up to 25% - Swiss Watches Direct is a UK company specialising in the sale of new TAG Heuer watches since 2005. Top selling models include the Monaco CAW211P.FC6356 & CBL2111.FC6453, Carrera WAR211B.FC6181, Aquaracer WBD1411.BA0741 and F1 watches CAZ1014.BA0842, CAZ1010.BA842 & WAZ1010.BA0842.
TAG Heuer was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1882, Heuer introduced the very first chronograph in the world with a pocket watch featuring a stop-watch function. In 1916 Heuer debuted the "Micrograph" which was the very first stopwatch accurate to 1/100th of a second. By 1958 the Heuer brand was the leading producer of stopwatches and timing equipment and in 1971 Ferrari chose Heuer as their official timekeeper.
The Heuer Monaco chronograph watch went on to gain worldwide acclaim when Steve McQueen sported one in the film "Le Mans" further cementing the watch brand's auto racing appeal.
In 1985 the company was purchased by TAG Group (Holdings) S.A. and rebranded as TAG Heuer. TAG is an abbreviation for Techniques d'Avant Garde.
In 1999, TAG Group sold TAG Heuer to the French luxury goods conglomerate LVMH (Louis Vuitton - Moët Hennessy). The TAG Heuer philosophy is symbolised by the slogan “Swiss Avant-Garde since 1860”.
TAG Heuer has become renown for its advertising in motor racing with many of its watches named after this association such as the Formula 1, Carrera and Monaco watches.
Ambassadors for TAG Heuer have included celebrities such as Leonardo DiCaprio, Cameron Diaz, Brad Pitt, Cristiano Ronaldo and recently Jeremy Lin.
What Makes Us Better?
We only sell watches that are brand new issued with a 20% VAT receipt (20% VAT is only applicable on brand new goods) - Beware of watches that are sold as ‘unworn’ or ‘as new’
We only sell watches that are issued with the official international manufacturer’s dealer stamped warranty – Beware of watches that are sold without the manufacturer’s warranty
We check every watch before delivery to ensure that the watch, box, manuals and paperwork are perfect – The vast majority of our watches are ordered in from the manufacturer for you to ensure that everything is perfect (not old stock or ex-display)
We have been in business since 2005 building up a great deal of accreditation including being authorised and regulated by the Financial Conduct Authority and have over 2000 customer reviews collated and made available to view on Trustpilot’s website
Taking everything into account, we believe that Swiss Watches Direct offers the best UK internet deal combining great prices with a brand new watch that will be identical in all respects to you having bought direct from the authorised dealer.
