About Longines Watches
Longines watches discounted up to 20% - Swiss Watches Direct is a UK company specialising in the sale of new Longines watches since 2005. Top selling watches include the Legend Diver L3.6188.8.131.52, Prima Luna L184.108.40.206.6 & Conquest L3.7220.127.116.11.
Longines has been based in St-Imier, Switzerland since 1832. It started when Auguste Agassiz, brother of naturalist Louis Agassiz, joined Comptoir Horloger Raiguel Jeune (a trader of watch parts).
In 1833, he and two of his associates set up a company named Comptoir Raiguel Jeue & Cie. Since the early 1980's Longines has been part of the Swatch Group.
Longines' close ties with aviation and sport have remained throughout the years and they have been the official timekeeper for dozens of Olympic Games around the world and have even built a collection devoted to the games. Aviators have always seen favour with Longines watches and its winged logo is a testament to the close relationship they strived to build within this industry.
While continuing to create mechanical timekeepers, Longines also pioneered innovations in quartz technology for its watches. Longines watches have continued to evolve over the years, exactly as Francillon and his successors might have wished.